Born from a Dream, Made with Soul: Dana L'or 9 Carats
A dream held dear, transformed into living matter by passionate minds and a tireless spirit.
Dana is attainable luxury.
9 Karat Gold Jewellery, unique and authentic, designed to enhance the most unforgettable moments and accompany you in everyday life.
Dana is emotion, experience and accessible value : a new idea of luxury, finally within everyone's reach.
Our origins
At a time when the price of gold has reached all-time highs, the perception of the value of jewelry has changed . More and more people have begun to feel the dream of giving or wearing a real piece of jewelry has faded, while the need for a precious yet sustainable alternative has grown.
It is from this awareness that, in April 2022, Dana L'or 9 Carati was born: a brand that offers authentic, accessible and conscious gold jewelry.
We have chosen to work with 9 Carat Gold , an alloy that contains 37.5% pure gold , to offer valuable jewels with a price closer to people's real possibilities, from €40 to €400 , without sacrificing quality, beauty and guarantee.
Our vision
Our jewels are entirely Made in Italy , carefully designed by industry professionals and crafted with a distinctive, contemporary design that stands out from classic 18K gold.
Dana breaks the mold and fights misinformation : 9 Karat Gold is Gold in all respects, with a value that increases over time, just like that of any alloy containing pure gold.
Each of our collections is born from study, passion and respect for the customer : we want to offer not only a precious object, but also the possibility of making an informed, true and conscious choice .
Not just a jewel, a story to be lived.
Dana is for those who seek real emotion, not appearance.
It's for those who choose to give something that lasts over time, something that truly matters.
It's for those who, even on a small budget, don't want to give up the value of a precious gift.
Every Dana piece of jewelry is guaranteed forever.
Because we believe that a jewel shouldn't just be beautiful: it should accompany you over time, becoming part of your story.
