The Dana Offer
Dana's offering, featuring designer jewelry that stands out from the 18-karat classics, displays, cutting-edge packaging, a suggested retail price, and a selective distribution policy, represents a unique and valuable commercial proposition. The transparency of the offering aims not only to encourage informed purchases of 375 gold by the end consumer, but also to protect the jeweler's image from the reputational damage that could result from selling 9-karat jewelry by weight.
Sales Supports
The Central Exhibitor
With a capacity of over 30 items , the Central Display was designed to adapt to any type of indoor or outdoor display. The mix of shades of blue and materials make it elegant and striking, but above all, perfect for showcasing Dana jewelry.
The Side Display
The Side Display was created as an additional support for those customers who intend to have a wider assortment and therefore require a larger display area.
It is slightly smaller than the main display, with a capacity of approximately 20 items , and includes advertising support provided by the Brand.
The Box
The Dana Box is the real added value of the offer.
It is the secret that allows the Jeweler to always have a carefully curated, organized and "ready to use" assortment.
Inside the Box, in fact, all the jewelry not displayed on the specific supports and any supplies can be stored, thus avoiding having to regularly open the windows to show the customer the item of interest.
The Box includes 5 display trays with removable pads in the same colors and materials as the Displays.
Two trays are dedicated to the Women's line, one to Men's, one to Baby and finally the deepest one to supplies.
The Cases
The case will contain the Dana Jewel and was created with the clear purpose of replicating the brand's image outside the jewelry store. The colors and materials are the same as the displays and the box, and, as strongly desired, both the outside and inside indicate that it is made of 9-karat gold, leaving no room for misunderstanding, not even for those who receive the Dana Jewel as a gift.
The Shopper
The Shopper , designed to hold one or more cases, encapsulates the entire Dana experience. Thanks to its soft-touch finish and elegant gold satin handles, it previews the uniqueness and sophistication of the Dana Jewel it contains. Like the cases, the Shopper is also engraved with 9 Carat Gold on the inside to enhance the transparency of the brand's offering.
The Seal
The Seal is proof of the jewel's authenticity and accompanies it from the moment it enters the warehouse until it is worn. The Dana Seal was designed to perfectly complete the experience of purchasing and wearing the jewel; in fact, it reflects the harmonious lines of the logo and the colors used in all other materials of the commercial offering. On the back, it will feature an adhesive label indicating the most important information about the jewel itself.
The Dana Guarantee
The Dana Guarantee booklet certifies the authenticity of the piece of jewelry to protect both the end consumer and the jeweler. It contains a few essential pieces of information about the brand, the 9K gold, how to care for the piece, and its enduring value.
The Dana Warranty doesn't end with the booklet alone. It also covers a range of unforeseen events or defects, protecting not only the end consumer but also the jeweler, who will be the first person to assist and support the customer, but will always be supported by our Dana customer service.
The Plaque
The plate with the indication of the gold title of Dana jewels, to be displayed in the window as required by law ,
It is obviously branded in order to protect the jeweler's reputation 360°, eliminating any type of risk.
Selective Distribution
Unlike the mass distribution of jewelry by weight, our goal is to ensure comprehensive coverage by limiting the number of Dana dealers. To become a dealer, you'll need to make a minimal investment and commit to an annual turnover consistent with the market we all know and operate in today. Dana dealers will be listed in the Store Locator and will automatically be redirected to the most relevant enquiries in their area. As a brand, we will invest part of our annual revenue in communications and advertising activities aimed at end consumers to promote brand awareness, authority, and its strengths.